
Follow the Process
Because the Best Clichés Are True
Processes aren’t barriers. They’re not time-thieves, nor are they blunt instruments for micromanagers to browbeat teams with. Processes are essential building blocks — the structures that make a business work and transform collections of departments into cohesive teams.
Yes, there’s almost always a way to complete your part of the puzzle faster. But at what cost? Are you unintentionally creating extra work for someone else downstream? Or perhaps, worse still, fuelling quiet frustration and animosity between departments?
Our favourite definition of “Company” is this:
Being with another or others, especially in a way that provides friendship and enjoyment.
That’s the version we believe businesses should aspire to. And the way to get there isn’t through shortcuts or siloed efficiency. It’s through thoughtful, structured processes, designed not just for the task at hand, but for everyone involved in completing it.
When processes are built with the whole team in mind, they do more than just move work along. They foster collaboration, reduce friction, and create the space for your people to actually enjoy working with each other. In other words, good processes don’t just drive efficiency — they help shape the culture of your company into something stronger, healthier, and more human.