Why "Big Bang" Transformation Fails (And Why Your Team Holds the Key to Fixing It)

Written by Kenny@Maru | Feb 1, 2026 8:00:02 AM

We have all seen it happen. You sign off on a transformation project. A new Automation or AI platform is purchased, and you spent six months designing the perfect future state.

Then, launch day arrives.

And it fails - because nobody asked the people doing the actual work how the work actually gets done.

Real change, the kind that sticks and adds value, doesn't happen in a "Big Bang." It happens incrementally. It happens by fixing the friction, not just buying new software.

At Maru, we don’t believe in tearing everything down. We believe in assessing, strategising, and building alongside your team. Here is how we turn "incremental change" from a buzzword into an operational reality.

Step 1: Stop Guessing, Start Assessing (The Reality Check)

You cannot automate what you do not understand. Before we write a single line of code or change a single process, we need to know the truth about your foundation.

This is where our Automation Readiness Audit comes in.

Most consultants will sell you the dream of AI. We start by looking for the nightmares: the data silos, the "dark data" trapped in spreadsheets, and the permissions that are far too loose.

In just three days, we deliver a "Traffic Light" report that gives you a Red, Amber, or Green score on your readiness. We look at:

  • Data Quality: Is your data machine-readable, or is it a mess of duplicates?

  • Governance: Who can see what? (Because AI will find that salary spreadsheet if you don't lock it down).

  • Integration: Do your systems actually talk to each other?

This isn't a theoretical exercise. It’s a risk register and a remediation plan. It stops you from burning cash on licenses you aren't ready to use.

Step 2: The "Over-the-Shoulder" Strategy (Engagement)

Once we know the foundation is safe, we don't try to fix the whole company at once. We pick one operational headache—that one process that makes your team groan every time they have to do it.

This is the Single Process Deep Dive (1-Day Workshop).

And this is where the Maru approach is different.

I don't sit in a boardroom with your Head of Ops. I go to the desk of the person doing the job. I sit with them. I watch their screen.

I see the sticky note with the password on the monitor. I see the three different Excel sheets they have to open just to create one invoice. I see the frustration when they have to copy-paste data because the systems don't connect.

This is the "Over-the-Shoulder" Shadow.

By engaging your team at this level, two things happen:

  1. We find the truth: Process documentation lies. People trying to get the job done tell the truth.

  2. We build trust: I tell your team plainly: "I am not here to judge your performance. I am here to judge the process that is slowing you down."

The Novel Solution: Build With Them, Not For Them

When you fix a problem based on the feedback of the person doing the work, you don't have to "manage change." You have just solved their problem. They become your champions.

We map the "As-Is" process in the morning, identify the leaks by lunch, and present a solution to leadership by 4:30 PM.

This is incremental change. It is taking one specific friction point, analyzing it with the people who know it best, and fixing it.

  • No multi-year contracts.

  • No theoretical strategy documents.

  • Just clarity, capacity, and momentum.

If you are ready to stop talking about transformation and start removing the barriers that hold your team back, let's look at your process. Let's see the chaos. And then, let's fix it together.