We’ve all seen it happen. A leadership team disappears into a meeting room for a month and emerges with "The New Strategy." They announce the new software or process on Monday, expect excitement by Tuesday, and are confused by the resistance on Wednesday.
When change is thrust upon a team from above, it doesn’t look like progress. It looks like a mandate. It feels like a disruption to their daily reality that they had no say in.
The Maru Approach: Evolution, not Shock At Maru, we have learned that for a new system to stick, it cannot be a surprise. It must be a gradual evolution.
We don’t start by installing software. We start by interviewing your key stakeholders—the people who actually do the work.
We ask them:
Where is the friction in your day?
Where do you want this department to be in six months?
What tools do you wish you had?
Building the Structure Together When we design the solution, we build it based on their answers. We provide a structure that solves the specific problems they told us about.
Because we involve your team in the diagnosis, they are already invested in the cure.
The Result: Adoption becomes Automatic By the time the change is officially implemented, it isn’t a shock to the system. It is simply the arrival of the solution they asked for.
Change shouldn’t happen to your people. It should happen with them.